The Executive Team
–Franco Nannucci, President and CEO
–Marco Cini, Executive Vice President and CFO
–Dott.ssa Erica Beozzo, Executive Vice President, Merchandising •
The Management and Operations Team
–Architetto Carlo Sironi
–Architetto Carlo Bimbi
–Architetto Carlo Alberto Rigoletto
–Architetto Giancarlo dell’ Aquila
–Mario Dipietro
–Giuseppe Aprea
–Consuelo Bellini
–Guido Silva
–Joe Soler
"ART IS NEVER FINISHED, ONLY ABANDONED" LEONARDO DA VINCI
A territory maintains its own identity if it keeps its tradition and experience. Italy has been amassing its identity for longer than 200 years at the highest levels in science, art, literature and also in the production of consumer goods.
To dismantle an industrial or artisan structure like the one in our territory means to lose identity. This has happened in many areas in Italy, Europe and North America where entire structures have been dismantled to give space to a product which arrives from areas with low cost labor making the product price competitive. The large distribution chains have reduced the level of quality because of the exasperated pursuit of profits resulting in damaging a durable product and leveling the offer with a limited diversification of distributed products.
The identity of the product is the natural consequence of infrastructure tjat works to produce AESTHETICS, QUALITY and PRICE. A product with a strong identity will find customers who will demand it, without having to invest prohibitive capitals to create an international branding.
The future is in your hands, in your ideas and creativity, leaving the size and geographic location out of consideration.
A list of companies and brands for which we have facilitated, planned, organized marketing strategies and export sales, the distribution of products Made in Italy or foreign companies we have helped find products Made in Italy to be distributed in their own countries.
We are currently updating our customer list.
Our Brand Vision
SOLOMADEINITALY will offer a range of lifestyle products designed and manufactured exclusively in Italy. SOLOMADEINITALY products will be merchandised in a flexible, modern retail environment specifically designed to create an emotional and sensorial connection between the consumer, the products and the SOLOMADEINITALY brand name and authentic “made in Italy”positioning.
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Our Company Goals
SOLO’ s goals are to create a profitable company by operating as a leading design house, merchandiser, distributor and franchisor of SOLOMADEINITALY Italian made products sold in the global marketplace
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Our Business Philisophy
SOLO wants to inspire, educate and motivate consumers around the world to discover, experience and invest in authentic Italian products via an innovative shopping experience that offers Italian lifestyle products unlike any retail experience currently available in the global marketplace today.
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SOLOMADEINITALY is an innovative retailing concept created by Franco Nannucci. His idea was to create a “space”where consumers around the world can discover, appreciate and purchase products designed and manufactured in Italy.
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“The future belongs to people who see possibilities before they become obvious”
Franco Nannucci
SOLOMADEINITALY was born at the end of 2004 from an idea of Franco Nannucci, a 20 years veteran in fashion and home industries. Originally it was intended to be just for the decorative textile industry, it wanted to be a way to support and promote the textile made in Italy against the strong growth of the Far Eastern competitors, oriented to “buy” the global market with low price and quality, as well as a way to protect and support those customers/distributors interested in better quality and design that at that time were loosing dramatically their sources in Europe and Italy. Franco Nannucci was aware that it was not possible to go back to the volume business of the past but he was sure of the possibility to get back a market willing to buy the made in Italy design, quality and price too! In 2006 the web site with the present name, www.solomadeinitaly.com ( as well as www.solomadeinitaly.it ) was registered. At that time the idea and concept was still related to the textile industry but getting his horizons into a larger basket with more options and products, stepping into the home decoration and fashion. In February 2007 it was created the present logo square, form and colors of SOLOMADEINITALY. From January 2007, with the influence of several professionals, the project was built to his present form and look. The idea is the exact same that Franco Nannucci had in 2004 but the horizon and scale are on a totally different level. The awareness that this idea was right has enabled a team of professionals to create a concept that will offer investors a way to build a “space” where people, in different countries around the world, can discover, appreciate and buy products made in Italy, with easy access to producers and products that they won’ t be able to discover even during extended trips around the Italian peninsula. Our studies prove that the majority of populations of the countries with more tourist presence in Italy are traveling abroad in a percentage from 10% to 20% and this includes all the countries not just Italy. This means we have our largest business opportunity outside our country with hundreds of millions of shoppers/buyers waiting to find the right place where they can buy real Italian made goods. The concept is planning to offer a “space”, with different size options, to allow all these people (shoppers) to enter the Italian style shopping and atmosphere with all the opportunities to find the design, quality, aesthetic and price they would find traveling in Italy with the advantage that this will happen in a single large retail surface.